Building Human Connection
The journey began with understanding what women truly cared about, leading to events centered around shared interests like Soulcycle and DIY projects. A pivotal moment occurred just before launch when a simple email campaign skyrocketed from 250 to 90,000 subscribers in a matter of days, proving the power of community and connection over product alone. This grassroots approach laid the foundation for lasting relationships among like-minded individuals, emphasizing that the essence of the brand was rooted in human connection.In this clip
From this podcast
The Kara Goldin Show
109 Michelle Cordeiro Grant: Founder & CEO of Lively
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