Omnichannel Evolution
Michelle shares the innovative marketing strategy that led to an impressive 133,000 email sign-ups and a surge in global interest. Emphasizing the importance of being disciplined and consistent in brand building, she discusses the gradual shift towards omnichannel retail, highlighting successful pop-up events that evolved into permanent locations. The conversation reveals the balance between direct-to-consumer focus and exploring retail partnerships, showcasing a thoughtful approach to brand growth.In this clip
From this podcast
The Kara Goldin Show
109 Michelle Cordeiro Grant: Founder & CEO of Lively
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