Overcoming Product Challenges
Basma shares her journey of creating a liquid foundation in stick form, highlighting the numerous challenges faced, from formulation to packaging. Despite setbacks like a heat wave that melted her product, her commitment to perfection led to a viral success with a unique shade range that seamlessly blends into the skin. The innovative and vibrant packaging reflects her vision of breaking away from traditional, medicinal aesthetics in beauty products.In this clip
From this podcast
The Kara Goldin Show
527 Basma Hameed: Founder & CEO of BASMA Beauty
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