Authentic Storytelling
Miguel emphasizes the importance of authenticity in storytelling, particularly when showcasing the rich culture of Mexico. By collaborating with local creators and focusing on genuine narratives, the brand has seen significant engagement, especially when partnering with Mexican and Mexican American influencers. He also discusses the challenges of marketing mix strategies, highlighting the need for effective consumer outreach and the value of direct-to-consumer approaches in building brand awareness.In this clip
From this podcast
The Kara Goldin Show
258 Miguel Leal: Co-Founder & CEO of SOMOS Foods
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