Reviving a Category
Sabeena shares her journey of re-entering a neglected market dominated by big brands like Nestle and Pillsbury. With a focus on modernizing the category for millennial and Gen Z consumers, she launched her product on Instagram, taking orders through direct messages and Venmo. Emphasizing the importance of speed and authenticity, she reflects on the liberating experience of creating something she was initially embarrassed about, ultimately leading to a successful first drop.In this clip
From this podcast
The Kara Goldin Show
210 Sabeena Ladha: Founder & CEO of Deux Foods Inc.
Related Questions
How did Sabeena Ladha start her business as discussed in the episode Being A Woman In Business, Shark Tank, Negotiating, Misogyny & Work Life Balance w/ DEUX Founder Sabeena Ladha and the clip Baking Healthy Treats?
How did Sabeena Ladha start her business as discussed in the episode Being A Woman In Business, Shark Tank, Negotiating, Misogyny & Work Life Balance w/ DEUX Founder Sabeena Ladha and the clip Baking Healthy Treats?
How did Sabeena Ladha start her business in the episode Being A Woman In Business, Shark Tank, Negotiating, Misogyny & Work Life Balance w/ DEUX Founder Sabeena Ladha and the clip Baking Healthy Treats?