Celebrity Brand Partnerships
A unique partnership with the Jonas Brothers has propelled a family popcorn brand into the spotlight, leveraging their fan base for impactful market introduction. The focus is on gaining distribution and driving product trials, with a strong emphasis on the importance of having a great product. The brothers' passion for the brand, combined with their influence, has created an exciting launch year filled with potential for growth.In this clip
From this podcast
The Kara Goldin Show
297 Harrison Fugman: Co-Founder & CEO of The Naked Market
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