Crafting Cheeky Cocktails
April shares her insights on the evolving cocktail industry, emphasizing the trend of premiumization where consumers prefer high-quality drinks. She highlights the rising demand for non-alcoholic options and the importance of quality mixers, revealing a significant opportunity within the market. The conversation underscores how consumer awareness of ingredients is changing the landscape of home and social drinking.In this clip
From this podcast
The Kara Goldin Show
593 April Wachtel: Founder & CEO of Cheeky Cocktails
Related Questions
Why are non-alcoholic drinks trending, as discussed in the episode The Mindset You Need To Build a $500M+ Brand with SuperCoffee’s Jimmy DeCicco and the clip Distribution Dynamics?
How has working with brands like Bacardi and Diageo influenced your approach to creating and marketing cheeky cocktails?
How important is premiumization in the spirits industry and consumer behavior as discussed by April Wachtel?