Evolving Cocktail Offerings
April shares insights on the future of cheeky cocktails, discussing the balance between expanding flavors and maintaining brand recall. She emphasizes the importance of core mixers while exploring how consumer preferences have shifted, making it easier for diverse flavors to thrive across regions. The conversation highlights the strategy of offering limited edition flavors online to keep the product line fresh and exciting.In this clip
From this podcast
The Kara Goldin Show
593 April Wachtel: Founder & CEO of Cheeky Cocktails
Related Questions