Listening to Customers
Feedback from dermatologists revealed that a men's formulation was effective for women over 40, prompting a shift in focus. By prioritizing customer insights and addressing the needs of women experiencing menopause, the team successfully developed a new product that ultimately outperformed the men's category. This journey underscores the importance of listening and adapting to consumer needs in product innovation.In this clip
From this podcast
The Kara Goldin Show
630 Giorgos Tsetis: Co-Founder & CEO of Nutrafol
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