217 Dr. Kathrin Hamm: Founder & CEO of Bearaby

Media Impact

Media coverage played a pivotal role in Bearaby's rapid growth and market visibility. Kathrin Hamm recalls how their unique, breathable, and sustainable weighted blankets caught the media's attention, setting them apart from traditional plastic felt options 1. This attention led to a significant opportunity with West Elm, despite Bearaby's humble beginnings with just two people knitting in a garage.

We naturally just got, like, so much attention for it from media.

--- Kathrin Hamm

The media spotlight not only validated their innovative product but also facilitated their entry into major retail markets 1.

   

Retail Entry

Entering the retail market was a strategic leap for Bearaby, marked by partnerships with major stores like West Elm. Kathrin Hamm describes the initial challenges, including self-funding the venture by emptying her retirement savings and overcoming skepticism from friends 2. The manufacturing process was another hurdle, as existing manufacturers were not equipped to produce such a unique product 3.

I was talking to 48 manufacturers, and I got 48 no's.

--- Kathrin Hamm

Despite these obstacles, Bearaby's innovative approach and determination led to a successful launch and rapid expansion in the retail space 2.