611 Thayer Sylvester: Co-Founder & CEO of Carve Designs

Co-Founders

Thayer Sylvester, Co-Founder and CEO of Carve Designs, highlights the importance of complementary skills in a successful partnership. She emphasizes that a co-founder should possess skills that you lack or prefer not to handle, allowing for a balanced division of responsibilities. Thayer describes her co-founder as the "ultimate creative," focusing on the brand's essence, while she handles revenue generation and business processes 1.

You can't be good at the same things. Like, I mean, that's redundant. You have to make sure that your partner is good at things that you are completely bad at and you can give them control over that.

--- Thayer Sylvester

This dynamic has been crucial in pushing Carve Designs forward, ensuring both strategic and creative aspects are covered.

   

Setbacks

Handling setbacks is an inevitable part of business, as Thayer Sylvester recounts from her experience with Carve Designs. She shares a significant challenge involving a costly trademark infringement case, which tested the company's resilience. Despite the financial strain, Thayer and her team chose to fight back, driven by their mission to provide empowering clothing for women 2.

We were absolutely in the right and some people tried to take advantage of us. And we're in this business to give women clothing that makes them feel good.

--- Thayer Sylvester

This experience, though stressful, reinforced their commitment to their values and taught them valuable lessons about perseverance.