387 Elina Wang: Founder & CEO of ESW Beauty

Trade Shows

Trade shows have played a pivotal role in building brand awareness for ESW Beauty. Elina Wang shares her experiences at events like Expo West, where the high energy and opportunity to engage with both new and returning customers have been invaluable 1. She emphasizes the importance of these interactions, noting how they often lead to organic growth and word-of-mouth promotion. Kara Goldin adds that starting with trade shows, even with imperfect setups, can be crucial for new brands 2.

   

Social Media

Social media and influencers are key components of ESW Beauty's marketing strategy. Elina explains how platforms like TikTok and Instagram, along with influencer partnerships, help reach a broader audience 2. She believes that meeting customers in person, such as through in-store pop-ups, creates strong connections that translate into brand loyalty. Networking and kindness are also emphasized as vital elements in building a successful business 3.