Published Oct 9, 2023
448 Alex Kummerow: Co-Founder of Herbivore Botanicals
Alex Kummerow, co-founder of Herbivore Botanicals, discusses his transition from video production to clean beauty entrepreneurship, highlighting how community feedback and digital platforms like Etsy fueled the brand's innovation and success. He also shares how the company navigated pandemic challenges while remaining true to its authentic values.
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