120 Angela Sutherland and Evelyn Rusli: Co-Founders of Yumi

Facing Fears

Angela Sutherland and Evelyn Rusli faced significant fears when leaving their established careers to start Yumi. Angela recalls the soul-searching moments, realizing the stakes involved pushed them to strive harder for success. Evelyn reflects on the importance of courage and the potential regrets of not pursuing their vision, emphasizing the personal growth and impact they aimed to achieve.

If you believe in yourself, then there is no option it to work.

--- Angela Sutherland

Their journey highlights the necessity of self-belief and the courage to embrace uncertainty in entrepreneurship 1 2 3.

   

Embracing Imperfection

Embracing imperfection has been a crucial part of Yumi's journey. Evelyn Rusli discusses the challenges of overcoming personal deficiencies and the importance of moving forward with clarity despite daily setbacks. Angela Sutherland shares a mentor's advice that "perfect is the enemy of the good," underscoring the value of shipping products to learn and iterate.

You actually have to get the feedback first to know what perfect is.

--- Angela Sutherland

This iterative approach has allowed Yumi to evolve and adapt, ensuring continuous improvement and relevance to their consumers 4 5 6.

   

Gender Bias

Angela and Evelyn have also navigated gender biases in their entrepreneurial journey. Kara Goldin shares anecdotes of encountering gender stereotypes, highlighting the persistence of such biases in business settings. Angela and Evelyn's experiences reflect the need to overcome these challenges and focus on their mission.

You're always going to run into stupid people that say stuff.

--- Kara Goldin

Their resilience in the face of gender bias underscores the importance of perseverance and maintaining focus on their goals 7 8.