650 Purvi Padia: Founder of REVELRY

Business Challenges

Transitioning from interior design services to launching a product line like REVELRY presented unique challenges for Purvi Padia. She found the creative process seamless, yet the business aspects were daunting, highlighting the stark differences between service and product-based businesses 1. Purvi shares, "I kind of stepped into this and was like, I don't feel like I've ever run a business before. Like this is like a completely different animal."

The creative part of it was really natural and super. I don't want to say easy, you know, because it's always challenging to make things that are exciting design wise but also functional and also really kind of resonating with, with a wider audience.

--- Purvi Padia

Her interior design experience influenced REVELRY's tabletop collection, balancing polished aesthetics with a relaxed vibe to encourage authentic living 2.

   

Balancing Ventures

Managing multiple ventures requires Purvi to be flexible and prioritize her time effectively. She explains that at any given moment, one project may demand more attention than others, such as when PROJECT LION was first launched, requiring significant time due to its collaboration with the Indian government 3. Purvi notes, "It's just about having a sense of flexibility and knowing in any given moment which initiative really or which project needs the lion's share of my attention."

Currently my split is probably 70 revelry, 20 interiors and 10% lion, you know, but at any, on any given day or any given week, that can, that can change.

--- Purvi Padia

She draws inspiration from leaders like Richard Branson, who start companies and then delegate operations to others, allowing her to focus on new creative endeavors 4.