Published Mar 11, 2024

509 Cherie Hoeger: Co-Founder & CEO of Saalt

Cherie Hoeger, Co-Founder and CEO of Saalt, shares groundbreaking strategies for elevating brand trust within the menstrual care industry, tackling stigmas, and expanding into major retailers like Target; while also emphasizing Saalt's mission to innovate period care with sustainable products and champion period equity to transform lives globally.
Episode Highlights
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Episode Highlights

  • Impact Stories

    Saalt's products have profoundly impacted the lives of many, as shares touching testimonials. One story features a young girl in Uganda who, after using the Saalt cup, expressed newfound freedom and confidence, stating, "I no longer regret being a girl." also recounts her daughters' experiences, highlighting the comfort and reliability of Saalt products, which prevent embarrassing moments for young girls 1. Additionally, addresses the stigma surrounding menstrual products, noting how even skeptical audiences, like rooms full of men, become engaged when they understand the products' impact 2.

       

    Period Poverty

    Period poverty is a significant global issue, affecting over 62% of menstruating individuals, as explains. Saalt aims to alleviate this by providing sustainable, reusable menstrual products, which offer a sense of freedom and control. emphasizes the importance of period equity, which seeks equal access to menstrual products and education, and highlights the stigma as both a challenge and an opportunity for change 3. She describes how Saalt's educational efforts and beautifully packaged products help shift perceptions, making period care more accessible and respected 4.

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