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Published Oct 11, 2024

600 Vanessa Garcia-Brito: VP & Chief Impact Officer Company of NIKE

Vanessa Garcia-Brito, Nike's VP and Chief Impact Officer, delves into her role in shaping social impact through sports, highlighting initiatives like 'Coach the Dream' that champion inclusivity for youth and athletes with disabilities, while revealing how her personal journey and cultural background fuel her drive to create a more equitable world.
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  • Movement

    Vanessa Garcia-Brito shares how movement has been a cornerstone in her life, helping her process emotions and navigate life's challenges. She recounts how her mother introduced her to the power of movement through dance, teaching her to shift perspectives and emotions. Vanessa's journey continued with cross-country running, taekwondo, and yoga, each playing a role in her personal growth and emotional resilience.

    Movement could really help me process emotions and the weak and my experiences.

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    During the pandemic, she embraced ultra-running, which further transformed her outlook on challenges and humanity 1.

       

    Athleticism

    Vanessa highlights the inspiring journey of Itzy Gonzalez, a Mexican American wheelchair basketball player, whose passion and athleticism motivate others. Itzy's dedication on the court and her aspirations to become an educator exemplify the transformative power of sport. Her story is a testament to how athleticism can inspire not only participation in sports but also a deeper engagement with life.

    It's so fun to see athletes who really, really showcase that, I guess, in the way that she does.

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    Vanessa believes that witnessing such passion can ignite a desire in others to move and be involved, creating a ripple effect of inspiration 2.

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