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Published Jan 15, 2025

637 Joanna Strober: Founder & CEO of Midi Health

Joanna Strober, Founder and CEO of Midi Health, discusses her mission to revolutionize women's midlife healthcare through innovative telehealth solutions, tackling cultural stigmas surrounding menopause, and promoting accessible, personalized care across the U.S. She emphasizes the importance of reshaping health narratives and empowering women with knowledge while training health professionals to bridge systemic care gaps.
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Episode Highlights

  • Founding Story

    Joanna Strober, the founder of Midi Health, shares her journey of creating a telehealth clinic focused on women's midlife health. She highlights the disparity in healthcare, noting how insurance covers Viagra but not testosterone for women, which is crucial for addressing low libido 1. Joanna's determination to revolutionize this space led her to launch a pilot program with two doctors and 150 women, aiming to provide the perfect healthcare experience for perimenopause and menopause 2.

    We wanted them to have the choice of whether they wanted to go on hormones or not go on hormones.

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    This initiative allowed her team to gather valuable feedback and refine their approach to women's health.

       

    Early Challenges

    Establishing Midi Health came with significant challenges, particularly in navigating the complex healthcare system. Joanna Strober discusses the hurdles of getting telehealth services covered by insurance, a feat made possible by changes in regulations during the COVID-19 pandemic 1. She emphasizes the need for a dedicated space for women's healthcare, akin to Virginia Woolf's concept of "a room of one's own," where women can receive care tailored to their unique needs 3.

    Women need their own healthcare. They need people who listen to them, who take their concerns seriously.

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    These foundational steps were crucial in overcoming initial barriers and setting the stage for Midi Health's growth.

       

    Scaling Quality Care

    Scaling Midi Health while maintaining high-quality care is a core focus for Joanna Strober. She describes the importance of training an "army of women's health experts" to ensure consistent, high-quality care across the board 4. Joanna receives frequent requests from young women and men asking for help for their mothers and wives, highlighting the widespread need for open conversations about women's health 5.

    We just haven't made this an open conversation. Like, why have we not?

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    Her commitment to transparency and education is central to Midi Health's mission to empower women through informed healthcare choices.

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