648 Kimberly Lau: Founder & CEO of Project ReWear

Sourcing

Project ReWear's sourcing strategy is centered around quality and sustainability. Kimberly Lau emphasizes the importance of selecting high-quality, durable brands that can be repurposed and reused, extending the life of garments by several months 1. She personally handpicks items from various thrift stores, focusing on quality and style to build a brand known for its distinctive look and feel 2. Lau's approach is not just about selling clothes but creating a visually appealing experience that educates consumers on the impact of fast fashion.

   

Industry Impact

Project ReWear aims to inspire significant change in the fashion industry by promoting sustainable practices. Kimberly, who transitioned from wealth management to sustainable fashion, is driven by the environmental impact of clothing waste 3. She focuses on educating communities about the benefits of secondhand clothing, especially in areas where it is less popular. Her goal is to empower people with knowledge about the environmental effects of fast fashion and encourage them to embrace preloved clothing as a viable alternative.

   

Future Vision

Kimberly envisions a future where secondhand shopping is widely accepted, even among demographics that typically avoid it. She believes in making a difference by starting small and focusing on community impact before scaling 4. Her vision is not about personal gain but about spreading awareness and fostering change in consumer habits. Kimberly's journey from idea to execution reflects her commitment to sustainability and her belief in the power of small steps to create significant change.