638 Priyanka Ganjoo: Founder & CEO of Kulfi Beauty

Leap of Faith

Priyanka Ganjoo's journey from a corporate career at Estee Lauder to founding Kulfi Beauty is a testament to following one's passion. Despite a successful career in strategy consulting and consumer goods, she felt a persistent call to create something impactful, particularly for South Asian representation in beauty 1. Priyanka shares how she transitioned this vision into reality, starting with grassroots efforts like engaging with Facebook groups and meeting potential customers in coffee shops 2.

It was a voice that was in my head for a few years... if not now, then when, and if not me, then who?

--- Priyanka Ganjoo

Her leap of faith was driven by a deep belief in the transformative power of her mission, despite the logistical challenges of leaving a stable corporate job.

   

Embrace Your Cringe

Priyanka emphasizes the importance of embracing imperfections and taking action in entrepreneurship. She advises aspiring entrepreneurs to "get moving" and not be deterred by initial imperfections, as these are part of the growth process 3. Reflecting on her early days, she highlights the unique advantages of being small, such as the ability to connect personally with early followers, which helped Kulfi Beauty gain traction 4.

You have to be okay with being cringe, okay with putting out the version one because it's not gonna be perfect, but you'll get better.

--- Priyanka Ganjoo

This mindset of leveraging current strengths and embracing the journey has been crucial in building a brand that is both authentic and scalable.