469 Shizu Okusa: Founder & CEO of Apothékary

E-Commerce

Shizu Okusa, founder of Apothékary, shares her strategic decision to focus on direct-to-consumer sales, a choice influenced by her previous experience in brick-and-mortar businesses and the onset of COVID-19. She explains that this approach allowed her to avoid the complexities of physical retail and concentrate on building a strong online presence. Despite the challenges, Shizu is optimistic about expanding into retail markets like London, aiming to make Apothékary a household name in natural pharmacy.

We just kind of started on e-commerce, and for the last four years, have really focused there.

--- Shizu Okusa

Her goal is to eventually serve customers globally, particularly in Asia, by offering herbal medicine solutions that address stress and promote well-being 1 2.

   

Product Dev

Shizu discusses the inspiration behind Apothékary's product development, highlighting her desire to offer clean, herbal alternatives to synthetic supplements. Her journey began with a realization of the lack of trustworthy products in conventional pharmacies, prompting her to create a brand focused on preventative health. Apothékary's offerings aim to address the root causes of health issues rather than just symptoms.

Plant medicine doesn't need to be like psilocybin or mushrooms in order for it to be effective.

--- Shizu Okusa

The company also provides personalized herbal solutions through consultations, leveraging technology to tailor recommendations based on individual health data 3 4.