Published Mar 1, 2024

505 Kate Morton: Founder & CEO of Funk It Wellness

Kate Morton, founder of Funk It Wellness, delves into the transformative power of seed cycling for hormonal health and unveils keys to entrepreneurial success, including the necessity of real food solutions, strategic business validation, and learning from communal feedback to overcome self-doubt.
Episode Highlights
The Kara Goldin Show logo

Popular Clips

Episode Highlights

  • Seed Cycling

    Kate Morton, founder of Funk It Wellness, explains the concept of seed cycling and its benefits for hormonal balance. She describes how seed cycling involves consuming specific seeds during different phases of the menstrual cycle to support hormonal health. This practice uses real food nutrients to alleviate symptoms like mood swings, fatigue, and bloating, making it easier for women to align their nutrition with their cycles 1.

    Seeds are like the placenta of the plant, so they're packed with all these vitamins, minerals, phytonutrients, fiber.

    ---

    Kate emphasizes the importance of understanding the four phases of the menstrual cycle and how seed cycling can help women manage PMS symptoms and other cyclical issues 2.

       

    Innovations

    Kate's journey in creating Funk It Wellness was driven by a lack of real food supplements for menstrual health. She highlights her frustration with the absence of products that align with the menstrual cycle, leading her to develop a food-first approach to nutrition 3. Her first product, a seed cycling kit, was inspired by her personal experience and the desire to offer a natural solution for hormonal balance.

    I just think there's so much we can do with real food.

    ---

    Kate also discusses the connection between thyroid health and hormonal balance, emphasizing the importance of thyroid health for overall well-being 4.

Related Episodes