Published Oct 21, 2020

92 Julie Bornstein: Founder & CEO of The Yes

Julie Bornstein, founder and CEO of The Yes, reveals her transformative journey through the e-commerce industry, emphasizing the innovative use of data and AI to craft personalized shopping experiences, the strategic launch of her venture, and the pivotal mobile-first approach fueling its growth and success.

Episode Highlights

Topics covered

Episode Highlights

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92 Julie Bornstein: Founder & CEO of The Yes

Topics covered

Popular Clips

Embracing Fear

High Stakes Launch

E-Commerce Evolution

Building Partnerships

Mobile-First Fashion

Navigating Product Fit

Building from Scratch

Scaling with Strategy

Launching Amidst Uncertainty

E-Commerce Evolution

E-commerce Evolution

Viral Growth Insights

Episode Highlights

E-Commerce Evolution

Launching The Yes

Mobile-First Strategy

Success Factors

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385 Janessa Leoné: Founder & CEO of Janessa Leoné

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92 Julie Bornstein: Founder & CEO of The Yes

Topics covered

Popular Clips

Episode Highlights

E-Commerce EvolutionJulie Bornstein, founder and CEO of The Yes, shares her journey from a young shopper to a pioneer in e-commerce, blending fashion with technology. Her innovative approach leverages data and AI to create a personalized shopping experience, redefining the retail landscape.

E-Commerce Evolution

Launching The YesJulie Bornstein shares her journey of launching The Yes, highlighting the high stakes involved and the critical partnerships that fueled the company's growth. She reflects on the challenges faced and the strategic decisions made to navigate the uncertain landscape.

Launching The Yes

Mobile-First StrategyJulie Bornstein, co-founder of The Yes, shares insights into the strategic decision to adopt a mobile-first approach and the company's expansion plans. She discusses how this strategy supports scalability and efficient growth in the competitive e-commerce landscape.

Mobile-First Strategy

Success FactorsJulie Bornstein, co-founder and CEO of The Yes, shares her insights on leadership and personal determination. She discusses strategic growth, the power of persistence, and the importance of confronting fears in achieving business success.

Success Factors

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