92 Julie Bornstein: Founder & CEO of The Yes

Decision Rationale

Julie Bornstein, co-founder of The Yes, explains the rationale behind adopting a mobile-first approach for the platform. She emphasizes that mobile is the future, and starting with a mobile app allows the company to focus on simplicity and decision-making. This strategy also leverages advanced technology to create a unified shopping experience without the need for traditional inventory management 1. Julie's decision to build from scratch was influenced by her desire to create a company set up for success, utilizing her extensive experience in fashion and technology 2.

We wanted to make sure that we were building for mobile and not just translating a site to mobile.

--- Julie Bornstein

Her partnership with Amit Agrawal, a technical co-founder, was crucial in bringing this vision to life.

   

Expansion Plans

The Yes is currently focused on the U.S. market, but Julie Bornstein sees potential for global expansion without owning inventory. This model allows for scalability as long as the recommendation algorithms are well-trained for different categories 3. Julie highlights the importance of getting unit economics right, as demonstrated by her experience at Stitch Fix, where efficient return systems and influencer-driven growth were key to scaling the business.

If the average person kept two or more items, then every sale was profitable.

--- Julie Bornstein

The mobile-first strategy supports this growth by ensuring a streamlined and efficient user experience.