91 Sarah Dusek: Co-Founder & CEO of Under Canvas

Sustainable Solutions

Sarah Dusek believes that businesses are uniquely equipped to address large-scale problems sustainably. She argues that while aid agencies and nonprofits provide immediate relief, they often fail to tackle the root causes of issues. Businesses, on the other hand, are designed to create innovative and sustainable solutions by generating income, thus ensuring longevity and impact.

Business is this incredibly powerful vehicle for driving change.

--- Sarah Dusek

Kara Goldin agrees, noting that businesses can change landscapes and drive initiatives like clean water projects more effectively than nonprofits 1.

   

Incremental Change

Incremental change is a powerful concept for Sarah Dusek, who emphasizes the importance of small, continuous improvements. She highlights how Under Canvas transformed experiential, outdoor eco-lodging into a multi-billion dollar industry through gradual advancements. This approach, she believes, can lead to significant change over time, creating a better world for future generations.

It's really hard to drive change, but we can make step by step, incremental, tiny, tiny changes that ultimately will all add up.

--- Sarah Dusek

Sarah's journey from nonprofit work to entrepreneurship reflects her belief in the power of business to enact meaningful change 2.