Innovation Everywhere
Tobi emphasizes the importance of innovation and entrepreneurship in every aspect of a company. He believes that failure is not fatal and the upside is massive. Shopify is a great example of innovation applied to a place that usually doesn't see much innovation. Tobi encourages companies to apply new ideas and technologies to their own problems and potentially form new companies around them.In this clip
From this podcast

The Knowledge Project
Tobi Lütke: Empowering a World of Rebels | Knowledge Project Podcast
Related Questions
What are the key insights from Tobi Lütke's recent interview on "Invest Like the Best" about the temperature of an organization in the episode Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify) and the clip First Principles Thinking?
What are the key insights from Tobi Lütke's recent interview on "Invest Like the Best" about the temperature of an organization in the episode Tobi Lütke’s leadership playbook: Playing infinite games, operating from first principles, and maximizing human potential (founder and CEO of Shopify) and the clip First Principles Thinking?