Exposing World Views
Scott explains that people don't like to be shown that their current world view is ridiculous, and that they are not aware of what they don't know. He uses the example of sunk costs to illustrate how people can be thinking about something wrong without realizing it.In this clip
From this podcast

The Knowledge Project
Scott Adams — The Knowledge Project #70
Related Questions
How do we guard against simplistic thinking when considering other people's viewpoints in the episode Scott Adams — The Knowledge Project #70 and the clip Multidisciplinary Education?
Why do people avoid risks as discussed in the episode Combatting Anti-Science with Richard Dawkins and the clip Understanding Risk Perception?