Focusing on High Motivation Categories
Kunal shares his insights on building a successful startup by focusing on high motivation categories. He explains how he chose to target the top 25 million customers in India who value time and can be monetized, rather than acquiring hundreds of millions of customers who can barely afford to eat.In this clip
From this podcast
The Knowledge Project
Core Human Motivations | Kunal Shah | Knowledge Project 141
Related Questions
Why should businesses shift from a global to a local focus in the context of the a16z Podcast episode "E-commerce, Payments, & More in India's Evolving Retail Landscape" and the clip "Competing with Deep Pockets"?
Why will it be successful in India?
Why should businesses shift from a global to a local focus in the context of the episode Core Human Motivations | Kunal Shah | Knowledge Project 141 and the clip Focusing on High Motivation Categories?