The Myth of Total Addressable Market
Mike explains that in startups, markets cannot be segmented and quantified in the traditional sense. Instead, markets are movements yet to be created of innovators in on a secret together. The potential energy of the Insight is more important than trying to quantify the total available market. Mike also discusses the importance of not operating in an incumbent's value network.In this clip
From this podcast
The Knowledge Project
Mike Maples — The Knowledge Project #77
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