Mission and Purpose
Jim Collins discusses the importance of having a clear mission or purpose for a company, regardless of how grand or simple it may be. He uses examples such as Southwest Airlines and Amgen to illustrate how a focus on the mission can move egos out of the way and lead to success.In this clip
From this podcast
The Knowledge Project
Jim Collins — Good to Great — The Knowledge Project #67
Related Questions
What makes a company mission-driven in the context of the episode Tony Fadell: iPhone inventor on how to build the future and the clip Mission vs. Ego?
What makes a company mission-driven in the context of the episode The Leadership Edge: Defining Purpose, Vision and Mission and the clip Purpose Beyond Profit, particularly in relation to Alex Schleifer: Airbnb's hasty Super Bowl decision guided by a clear mission and Global Belonging?