The Flywheel Principle
Jim Collins shares how he taught the flywheel principle to a company during a difficult time, and how they took it a step further by crystallizing their specific flywheel. The power of a flywheel is illustrated through a sketch that shows how lowering prices on more offerings leads to increased customer visits, which attracts third party sellers, extends distribution, and ultimately grows revenues per fixed cost.In this clip
From this podcast

The Knowledge Project
Jim Collins — Good to Great — The Knowledge Project #67
Related Questions
Can you explain the Flywheel Concept from "Good to Great" by Jim Collins?
How do you create a successful flywheel as discussed in the episode Jim Collins — Good to Great — The Knowledge Project #67 and the clip The Flywheel Principle?
How does company growth evolve in the episode Jim Collins — Good to Great — The Knowledge Project #67 and the clip Building Flywheels?