Firing Bullets
Jim discusses the importance of firing bullets in innovation, and how it's crucial to realize that not every bullet will become a cannonball. He emphasizes the need to fire enough bullets to have some discovery, and to fire them well. The iPod is used as an example of a small bullet that eventually became a huge cannonball for Apple.In this clip
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The Knowledge Project
Jim Collins — Good to Great — The Knowledge Project #67
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