The Liking Principle
Discover how the world's greatest salesperson, Joe Gerard, used the liking principle to sell an average of six cars a day for twelve years. Learn how genuine compliments and making people feel liked can be powerful tools in building connections and influencing others. Find out how to defend against the liking principle and neutralize its effects.In this clip
From this podcast

The Knowledge Project
The Easiest Way to Get People to Agree with You – The Liking Principle
Related Questions
What are the key principles in Robert Cialdini's book 'Influence' as discussed in the episode How to Get People to Say "Yes" | Robert Cialdini | The Knowledge Project 122 and the clip The Power of Liking?
What are Robert Cialdini's principles of persuasion as discussed in the episode How to Get People to Say "Yes" | Robert Cialdini | The Knowledge Project 122 and the clip The Power of Liking?
What are the key principles in Robert Cialdini's book 'Influence' as discussed in the episode How to Get People to Say "Yes" | Robert Cialdini | The Knowledge Project 122 and the clip The Power of Liking?