Value in B2B
April explains the importance of differentiated value in positioning for B2B products, emphasizing the need for clear business justifications in purchase decisions. Shane highlights the necessity of making explainable choices in a business context.In this clip
From this podcast
The Knowledge Project
The Positioning Expert: These Marketing Secrets Will Help You Sell ANYTHING to ANYONE
Related Questions
What drives purchasing decisions in the episode The Positioning Expert: These Marketing Secrets Will Help You Sell ANYTHING to ANYONE and the clip Overcoming Decision Paralysis?
What drives purchasing decisions in the episode The Positioning Expert: These Marketing Secrets Will Help You Sell ANYTHING to ANYONE and the clip Value in B2B?
Why is value important in sales, as discussed in the episode The Positioning Expert: These Marketing Secrets Will Help You Sell ANYTHING to ANYONE and the clip Value in B2B?