Dexa/Lenny Rachitsky

Dental Wand Innovation

Matt shares the struggle of selling a revolutionary dental wand at a premium price. The breakthrough came when they linked the wand's design to reducing hygienists' injuries, revealing the value proposition beyond cost.

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Lenny's Podcast
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
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