Referral Channel Insights
Jessica shares how a deep dive into DoorDash's referral channel revealed a bimodal distribution of consumer behavior, leading to the identification of fraudulent activities impacting marketing efficiency. The investigation prompted strategic recommendations for better fraud checks and referral caps to optimize consumer acquisition.In this clip
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Lenny's Podcast
Building a world-class data org | Jessica Lachs (VP of Analytics and Data Science at DoorDash)
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