AI in Marketing
The conversation dives into the evolving role of AI in paid growth and performance marketing. Timothy highlights that AI has been integrated into platforms like Google Ads for years, particularly through smart bidding and ad copy recommendations. While he sees potential for AI to significantly impact content and creativity, he cautions about its possible misuse, emphasizing the need for vigilance in its application.In this clip
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Lenny's Podcast
The ultimate guide to performance marketing | Timothy Davis (Shopify)
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