The Stress of Buying Software
April Dunford discusses the challenges and stress involved in buying software, highlighting that customers often feel overwhelmed and afraid of making the wrong decision. She emphasizes the importance of helping customers understand the bigger picture and why they may be falling behind their competition.In this clip
From this podcast
Lenny's Podcast
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
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