Dexa/Lenny Rachitsky

Overcoming Market Inertia

April and Lenny discuss the challenge of breaking away from defaulting to the market leader and the importance of positioning and pitching to the Champion in a B2B purchase process.

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Lenny's Podcast
A step-by-step guide to crafting a sales pitch that wins | April Dunford (author of Obviously Awesome and Sales Pitch)
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