PLG Funnel Framework
Lauryn Isford discusses a framework for thinking about PLG (product-led growth) in the PLG funnel. The framework consists of four steps: join, evaluate, upgrade, and expand, representing the customer journey in a PLG product. This insightful conversation highlights the importance of retention and the value of upgrading and expanding within the funnel.In this clip
From this podcast
Lenny's Podcast
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
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