Evolving B2B Markets
Geoffrey Moore discusses how the model of crossing the chasm is optimized for B2B markets and the shift towards consumer computing and digital transformation in the 21st century. He highlights the importance of understanding the different challenges faced by B2B and B2C industries.In this clip
From this podcast
Lenny's Podcast
Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market
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