Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)

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Remote Strategy
Atlassian's approach to remote work, termed "team anywhere," emphasizes flexibility and productivity over physical presence. shares that this strategy allows employees to choose their work location daily, enhancing their work-life balance and overall effectiveness 1. This approach was adopted during the pandemic and has been refined over three years, with key learnings documented in a guide available on Atlassian's blog 1. Megan highlights the importance of strategic decision-making in remote settings, advising clarity in meetings and focusing on the ultimate goal rather than specific solutions 2.
Team Connection
Fostering team connection in a remote environment is crucial for Atlassian. Megan explains that intentional in-person gatherings boost productivity and connection by about 30%, with teams meeting several times a year for collaborative work and social activities 3. These gatherings, termed as festivals, are designed to strengthen relationships and enhance team cohesion. Additionally, Megan emphasizes the need for intentional meeting strategies, advocating for synchronized deep work periods to allow for uninterrupted focus and creativity 4.
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