Published Sep 25, 2022

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

Julian Shapiro delves into innovative growth tactics and retention strategies, shedding light on creativity through the Curiosity Faucet, the importance of novelty in writing, and the benefits of Product-Led Acquisition as a growth strategy, offering practical insights for enhancing user engagement and content quality.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Lenny Rachitsky

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

Topics covered

Popular Clips

Billboarding Strategies

Unveiling Novelty

Newsletter Quality Control

Product Led Acquisition

Product Led Acquisition

Twitter Strategy Insights

Quality Over Quantity

Writing Objectives and Motivations

Building User Retention

Crafting Actionable Content

State Building Insights

Creativity Faucet

Writing Insights

Episode Highlights

Content and Creativity

Retention Strategies

Writing and Novelty

Product-Led Acquisition

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Breaking the rules of growth: Why Shopify bans KPIs, optimizes for churn, prioritizes intuition, and builds toward a 100-year vision | Archie Abrams (VP Product, Head of Growth at Shopify)

Brandon Chu on building product at Shopify, how writing changed the trajectory of his career, the habits that make you a great PM, pros and cons of being a platform PM, how Shopify got through Covid

Relentless curiosity, radical accountability, and HubSpot’s winning growth formula | Christopher Miller (VP of Product, Growth and AI)

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Julie Zhuo on accelerating your career, impostor syndrome, writing, building product sense, using intuition vs. data, hiring designers, and moving into management

Growth tactics, retention strategies, and becoming a better writer | Julian Shapiro (Demand Curve, Hyper, Webflow, TechCrunch)

Topics covered

Popular Clips

Episode Highlights

Content and Creativity

Retention StrategiesJulian Shapiro explores the concept of "building state" as a retention strategy, emphasizing its role in keeping users engaged within a product ecosystem. He discusses how reputation accrual and examples of stickiness contribute to user retention across various platforms.

Retention Strategies

Writing and NoveltyJulian Shapiro, founder of Demand Curve, explores the significance of novelty in writing and its role in engaging readers. He shares his frameworks for enhancing writing quality and creating actionable content that resonates with audiences.

Writing and Novelty

Product-Led AcquisitionJulian Shapiro explores Product-Led Acquisition (PLA) as a transformative growth strategy, highlighting its advantages over traditional methods. He shares insights into its application, effectiveness, and how it differs from referral programs.

Product-Led Acquisition

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