Published Jan 8, 2023

An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

Yuhki Yamashita, Figma's Chief Product Officer, unveils the creative and strategic frameworks behind Figma's product innovation, community engagement, and team alignment, emphasizing the power of storytelling and authentic goal-setting to drive success.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Lenny Rachitsky

An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

Topics covered

Popular Clips

Frustrations with OKRs

Journey to CPO at Figma

The Future of Figma

The Power of Storytelling

Proximity to Customers

Boosting Onboarding Success

Design vs Product Management

Increasing Product Quality

Book Recommendations

Building Product Insights

Working with Dylan

Empowering Internal Advocates

The Power of Storytelling

Cracking the OKR Code

Balancing Feedback

Episode Highlights

Product Quality and Innovation

Figma's Community Building

Storytelling in Product Management

OKRs and Team Alignment

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An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)

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An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma)

Topics covered

Popular Clips

Episode Highlights

Product Quality and InnovationYuhki Yamashita discusses Figma's strategies for ensuring high-quality software and shares insights into their feature development process. He highlights the importance of internal product usage and empowering engineers to drive improvements.

Product Quality and Innovation

Figma's Community BuildingFigma's approach to customer engagement and internal advocacy has been pivotal in its growth. Yuhki Yamashita shares insights into how the company maintains close ties with its users and empowers internal champions to drive adoption.

Figma's Community Building

Storytelling in Product ManagementYuhki Yamashita, Chief Product Officer at Figma, underscores the importance of storytelling in product management. He shares insights on how storytelling drives action and the significance of owning the "why" to empower teams and enhance decision-making.

Storytelling in Product Management

OKRs and Team AlignmentYuhki Yamashita discusses the challenges and innovations in using OKRs at Figma. He highlights the need for authenticity and adaptability in goal-setting to truly reflect team objectives.

OKRs and Team Alignment

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