How to make networking less awkward

Offering Value

Networking expert Robbie Samuels emphasizes the importance of offering value to others as a key strategy in networking. He suggests approaching networking with a mindset of giving rather than taking, likening it to giving rides to the airport: "If you become known as the person who's always giving rides to the airport, the day you need one, you're going to get a ride." This approach not only builds a positive reputation but also broadens the pool of resources available to everyone involved 1.

   

Maintaining Relationships

Maintaining relationships is crucial for long-term networking success, according to Robbie Samuels. He compares a network to an insurance policy, where consistent contributions ensure support when needed. Samuels shares that nurturing existing connections can be more rewarding than constantly seeking new ones, as repeat exposure strengthens relationships:

The time that it takes to deepen a relationship has actually gone down, because the repeat exposure is what builds the relationship.

--- Robbie Samuels

He encourages engaging with people already in one's network, which can lead to meaningful and supportive connections 2 3.