Touring and TikTok
Touring remains a significant revenue source for artists, often accounting for over 60% of their income, especially for those not in the top tier like Jay Z or Rihanna. TikTok has revolutionized music discovery, allowing songs to gain traction organically, although strategic marketing efforts still play a crucial role in promoting new releases. The unpredictability of TikTok's algorithm keeps artists and labels on their toes, making it a vital tool in the modern music landscape.In this clip
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The Logan Bartlett Show
Hiphop Journalist on How Musicians Are Breaking the Industry Today
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