Building Credibility Early
George shares how the founding team's strong reputations played a crucial role in establishing credibility in the industry. He reflects on his journey from accounting to management consulting, emphasizing the importance of writing books as a powerful marketing tool. The discussion highlights the value of sharing knowledge through white papers and blog posts to engage the audience and elevate the brand.In this clip
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The Logan Bartlett Show
Building a $65B Company: The Thesis and Operating Principals That Built CrowdStrike
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