Merchant vs. Agency Model
The discussion highlights the advantages of the merchant model in the travel industry, particularly how it improved cash flow for hoteliers. By charging customers upfront, companies could build stronger relationships with hotels, as they received payment immediately, unlike the agency model where commissions often went unpaid. This strategic approach not only fostered trust but also provided a competitive edge in a volatile market.In this clip
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The Logan Bartlett Show
Booking.com CEO on Scaling to $170B, Acquisitions, and How AI Will Change Travel
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