EP 15 Pt 2: Packy McCormick and Ben Thompson Talk About Their Own Start and Finding Your Audience

Inspirations

Logan Bartlett explores the initial inspirations that led Packy McCormick and Ben Thompson to start their content platforms. Ben credits John Gruber's pioneering work with in-feed advertisements as a significant influence on his own approach to content creation 1. Packy, on the other hand, found inspiration in Ben's work, which shaped his understanding of the tech industry and content strategy 2. Both creators have drawn from each other's experiences, highlighting the importance of community and shared knowledge in the content creation space.

   

Business Models

The exploration of business models reveals how Ben Thompson and Packy McCormick found sustainable monetization strategies. Ben intentionally chose a subscription model, leveraging Stripe's launch to build a scalable business around long-form content 3. Packy initially hesitated to monetize, but eventually embraced advertising, aligning his optimistic style with sponsored content 4. Ben admires Packy's model for its alignment with audience expectations, emphasizing the magic that happens when business models and audience needs align 5.

   

Writing Process

Insights into the writing processes of Ben Thompson and Packy McCormick reveal their unique approaches to content creation. Ben's disciplined approach involves a structured model of the world, allowing him to produce consistent, insightful content 6. Packy, contrastingly, approaches each topic with fresh curiosity, immersing himself in research before crafting his pieces 7. Despite their differing methods, both emphasize the importance of adapting and refining their processes to maintain a high standard of content.