Paul Bragg & The Rise of Apple Cider Vinegar

Health Myths

The episode challenges the widespread belief in apple cider vinegar's health benefits, highlighting scientific studies that debunk these claims. Michael Hobbes and Aubrey Gordon discuss the misconception that apple cider vinegar is a probiotic, noting that its acetic acid bacteria cannot survive in the human gut 1. They emphasize that while some minor benefits exist, such as potential blood sugar moderation, many claims are exaggerated or unfounded, including its supposed ability to manage hypertension 1.

The gut health stuff, it's not as easy as just, like, drink bacteria and then you'll have, like, new bacteria in your tummy.

--- Michael Hobbes

The hosts also explore the historical context, suggesting that apple cider vinegar's popularity is rooted in American folk healing traditions and has been perpetuated by figures like Paul Bragg, who capitalized on existing beliefs and behaviors 2.

   

Celebrity Influence

The influence of celebrities in popularizing apple cider vinegar is undeniable, with figures like Katy Perry and Orlando Bloom playing a significant role. Aubrey Gordon shares a bizarre story of how Perry and Bloom bonded over their mutual love for apple cider vinegar, eventually becoming involved in the company itself 3. This celebrity endorsement has contributed to the widespread belief in its health benefits, despite limited scientific evidence supporting such claims 4.

The new owners of Brags are Katy Perry and Orlando Bloom.

--- Aubrey Gordon

The hosts note that many celebrities, including the Kardashians and Jennifer Aniston, have touted apple cider vinegar's supposed benefits, further fueling its popularity 4. However, they caution that these endorsements often lack a solid scientific basis, with most claims being overblown or unsupported by substantial research.